Cogence

To launch South Africa’s first Discretionary Fund Manager, Cogenece, we first had to solve a fundamental challenge: most of the market didn’t understand what a discretionary fund manager actually was. After extensive research, we reframed the proposition around a powerful new capability - BlackRock’s Aladdin, the world’s leading institutional fund selection and risk analytics platform. By translating this sophisticated technology into a clear advantage for local fund managers, we positioned Cogenece not just as a new player in the market, but a new standard.