GlaxoSmithKline

Aquafresh is built on a fundamental philosophy - before you step into the world, step into your confidence. So we wanted to reframe to the audience the idea that the simple act of brushing your teeth in the morning is more than just that but rather brushing up on your confidence. We used the story of a young girl who used the act of brushing her teeth as an opportunity to brush up on her spelling where she imagined every brush stroke as a letter in a word.