Discovery Bank

In an already saturated banking environment, how do you launch South Africa’s first truly digital bank? Well, firstly you have to admit one truth: no one asked for another bank. So we decided to frame a bank everyone wanted to be a part of by going against traditional banking. We created a proposition based on the bank rewarding consumers for adopting healthier financial habits and coined it as 'Behavioural Banking' then encouraged the public to join with a commercial that invited everyone to 'Get On Board'